Steem has got potentials but one requires patience to wait it out. Also Steemit Inc. should associate the crypto with other things e.g Paying for google Adsense with Steem(yeah i know it sound funny) but it needs to tie to a utility so as to enforce its usability in real life scenario.
Just my thought..but hey, I might be wrong.
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Could you develop the google adsense idea? might be interesting but I don't clearly see what you mean