Agree with all the points you mentioned. Steem have a hard user interface. It is too difficult for a newbie to understand it. It may even took, 2-5 months. Some of the user is using the platform for a year now, they may still got puzzled by the system.
There are only few people knows about steemit. I can say, 80% of the people here, who were joined in the crypto market know about it. The percentage may be higher. Marketing is needed for this platform. It need huge marketing. To people know about it.
It would be best, if they could offer some refferal system.
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Referral system is a good idea. Current problem is that every new STEEM account is given a delegation of 15 SP to start with some voting power. Steemit does not have enough SP to say, 1M users per month (i.e. 15M SP per month or, 180M SP per year). However, Steemit reduces SP delegation when a user earn some SP. If it can reach some sort of equilibrium such as return of 10M SP per month from its delegation to users or undelegate some SP on non-activity. Then some sort of referral may work.
But, for hugr marketing and make known to the people it will be fastest way i beleive. Obviously they have to work on the delegation system.