People engage on Reddit, Facebook, etc everyday with no monetary rewards. Social media is first about socializing. I view the value behind the up votes as a bonus.
The other platforms are also used as an advertising space to monetize other initiatives like sales channels and such.
With Steemit you have the potential to earn rewards for the content itself but also attract additional revenue by directing interested parties to your other business ideas/products. Seems like a win win to me.
Agreed and I want us to attract business people, developers and all sorts of different types of people.
I am excited for Steem Monsters and other potential DAPPs. :)