I don't know about any competition tbh, I'm just rooting for @starkerz' dreams of getting more fiat into STEEM, and if we can help then I would like too. We are all in the same boat.. I don't see it any other way.
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They are doing a lot of great things with integrating other social media platforms and generating interest for various blockchain projects.
In the short time we had I learned a lot about the vision. This is what interests me most. It may help raise the price of the STEEM token.