I agree with you. I don't know if it is the only thing or the primary thing holding back user growth, but It is quite user-unfriendly. Nevertheless we've gained 2000 daily active users, almost a 50% increase, in the past 3-5 days. So the growth is there, still.
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I think the other thing holding some users back is the way the system forces you to upload pictures to a service and then add the image into the post.
I think steemit would be a great place for some older people to share their wisdom (grandparents, great grandparents), but it is unlikely many will be able to figure out how to post images and videos and format the content.
A site like facebook has a more intuitive feel and allows drag and drop and simple copy and paste of url's into a post.
A text editor like microsoft word that would allow you to work on multiple stories at the same time would be a great addition to steemit. Being able to drag and drop videos, picture, and gifs and make a variety of text formatting easy from italics to bold to headlines etc.
Most people are already familiar with word or writing emails, so I think tapping into the older generations with an ease of use functionality would bring some new ideas to steemit.
I'd love to see an old motherly or fatherly wise whale or shark embraced by the community and given a platform for their thoughtful "shark/whale song"
My sister joined, then left because she didn't like the login system.
When it expands to mobile being anle to use fingerprint would make it easier..... pc...... not so much