The price is going up (for the past 1 week+)
Regardless where the price is going, there is always 2 forces in a market one that pushes it up and another that pushes down. Also in USD term the price is going up but relative to BTC the price of steem has performed very poorly.
The exchange transfer report is okay for what it is, but it does not show capital going into or out of STEEM. It shows capital going into or out of exchanges. Not the same thing at all.
Well you have to send it to an exchange to sell it...so it's a pretty accurate representation, at least on the sell side.