I have high hopes for @steemmonsters being one of the first apps on the STEEM blockchain going Mainstream. They're going to do a Kickstarter and games are really popular. I already bought some card decks and booster packs and can't wait for this to explode.
It doesn't matter these people coming from Kickstarter might not really know they are playing and earning on a/the STEEM blockchain. They will be here and driving activity up. The cards are collectables (people LOVE collectables, like cryptokitties) and there will be 10 tournaments a DAY!
My goal is to be the most actively used app on the Steem blockchain and to drive new users and bolster user retention.
Cheers! :D