Increase its implied value by posting a ton more about Steem and mentioning it regularly on YouTube. Twitter feeds and Facebook aren't doing much. Many people are actively listening when on YouTube vs mindless surfing on other social media platforms.
We could also have some type of landing page of "here's how to develop on Steem" so programmers can easily find ways to start experimenting without the need to learn a lot of other complicated facets. It's on Steem.com, but not prominent on Steemit.com where people would likely get their first experience from.
Lastly, real keyword search capabilities so people can stop thinking "the last few weeks" and enjoy years of buried content... which would also allow us to be more searchable on Google I presume.