When it was at 30 day payouts, the was a lot more emphasis on quality. Right down to making sure you run your post through grammarly for spell checking and punctuation mistakes. You don't see that a whole lot any more. From my observation, it stopped around the same time the payout times changed.
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The idea of social platforms build on a platform such as Steem is really interesting, but I can't help to think that perhaps steemit.com won't stay the #1 platform long term. It'll be very interesting to see what the Steem platform future looks like!