not sure about paying to not see, but if you don't watch the ad then you just don't get partake in the ad payout.
Imagine, I am a Nike Shoe fan, they make an awesome video ad and post it on their steem it blog. Maybe they can pre-fund the post somehow (hint hint steemit) and all those who up vote it (algo. that detects whether someone actually watches or maybe it's interactive and requires user response for full payout) and watch the ad, are rewarded / partake of the steem tokens.
Don't watch, don't participate, don't care, Don't Get Paid. Simple.
Maybe you watch the ads on Golf shoes and get rewarded? Or whatever your preference. Or don't watch any ads.
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These are all fine ideas...I would just hate to see everything go the route of other social media platforms where everything becomes all about the almighty advertising dollar. Or, since Steemit does seem to prefer categorizing content accordingly, perhaps we can just add an "advertising" category, and those who want to view them can, and those who don't want to view them can go on their merry way...of course they will still stream through the "NEW" tab on the Home Feed, but for those like me who visit the categories that interest us separately...an "advertising" category would work nicely...I could simply avoid it altogether if I choose to...just a thought...my two cents on the subject, as it were.