Been thinking about this for a while. Not just with the branding issue, but with on-boarding issue as well.
So far, I've brought 3 people on to Steem over the last month or two. I was careful to temper their expectations in regards to payouts and upvotes, etc. I focused more on the neat tech side, and awesome community aspect.
But, and maybe this is just me being a bad explainer, it takes a little while for things to "click" with new users. That "ah-ha!" moment where they finally feel comfortable & confident enough to embrace Steem like they do with other sites. It takes a while.
This is to be somewhat expected, for sure, since we're dealing with new & innovative technology, but still...
I've been thinking quite hard about the psychology that goes into making people feel proud to be on specific sites & applications. Using the proper wording to describe the complex terminology that Steem uses [ why is this site so obsessed with fish 🐋 ], things like that.
I hope to be able to showcase what I've been working on by December. A true Christmas miracle == at least 100 new Steemians, eager to engage with the rest of us.
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