Steemit is not backed by any corporations. Its value is dependent of how much interest people has in the tokens. It is not paid by any advertisers and is currently not earning money. Essentially you make money by investing your effort into the platform and exchange the tokens for actual cash. Since Steemit doesn't have any recurring revenue, one big bear market could potentially make it worthless.
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Not worthless, just worth less.
I knew the moment I provided such answer I'll see shit like this. I don't give a f*** if you personally believe in the platform and it's your newest god. Every investment carries risk and if someone asks about it, then I'll give an honest answer. POTENTIALLY is also included in my previous answer, see to it that it is not absolute.
Thanks for sharing.