it is you who put the label on it, not me.
Much of what I do here I see as work and it would be the same for those on other platforms who monetize their accounts. The difference is we are all monetized here, including you. I don't put limits on where and when I am able to talk to people so all interaction is social, including when I am talking to my clients about their various business concerns. When I look at my account, I don't think I 'socialised hard' for it but the relationships I have made enabled it. The currency, the wallet, the value or whatever is inextricably linked to the entire platform, it is the platform.
You can call it what you want, it doesn't change what it is.