You know all of those early adopters who got into the internet in the early-mid 90s and gamed and chatted on IRC? Most of them never went past that. Some of course went on to build some of the most valuable companies in the world.
As I see it, this is a new technology and offers possibilities that most who use it are going to miss as they satisfy their immediate needs and don't grow with the changes other than to satisfy more of the same needs. Some of course will pick up the ball, learn all they can and run with it.
This is a good analogy with early adopters. I know a man who literally brought internet to our country. But I have rarely heard his name after that.