This would also tie up some Steem and at least it is being put to good use.
There is an idea that what isn't used would be burned which would mean that the inflation rate would be lowered slightly. If they develop well, it is great for anyone holding.
I like that idea and it would have huge benefits to everyone holding. Give them 20 percent of the reward pool then and make Steem scarce. Really go to town and jazz this place up and attract the top developers.