Yeah. I thought that same thing when people were talking about Amazon accepting BTC back in Nov. At that time I was pondering how that is a great way for the elites to get their hands on BTC. Simply accept it, use fiat to pay their employees and suppliers, and keep the profits in BTC.
Over time it would only grow and give them a larger share of the outstanding BTC.
It was an ideal move for all of them...I guess it is good they do not think like me. LOL