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For some it is. For others it is an important part of one's life while for others it's an adventure as you mentioned. I tried to make it a "sort of" a job, or a way of making an income out of it, but failed...for now. There is something that no other social media platform can compare with for the moment and I'm not referring only to the Steem tokens that one can earn. I see it very different from others from the interaction point of view, diversity and freedom of speech.