I would say they are especially the ones who are developing stuff on their own like Dtube and Zappl. Those apps are not tied to steemit (as far as I know). Just entrepreneurs who saw an opportunity and are trying to capitalize on it.
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I’m just hoping someone makes a viable alternative to eBay. I’m tired of eBay and PayPal screwing the world with their fees.
Check out steembay...
I wrote this about them.
https://steemit.com/steembay/@taskmaster4450/next-steem-target-ebay-post-your-bids
There is also a post of the auctions that had going as of the 29th.
https://steemit.com/steembay/@steembay/daily-report-2017-11-29
https://steemit.com/@steembay