Absolutely @vieira.
Another thing is the pace of penetration is speeding up.
It took over 60 years for US households to have a phone...it took 30 years for 70% of the US to have a PC...it took under 7 for a smart phone.
As the television, now every smart phone is a t.v....kids are carrying the t.v. around with them.
That is a radical difference from my child hood days. Hell, I was the remote control.