I found another video which you might be interested in.
The part which I direct focus to is 8:33 - 10:49.
It makes sense now.
Their target is not at all the user starting out from scratch.
Their target is big business and those bringing financial input for result.
Steemit may essentially become the classifieds section tailoring to advertisers.
From a business point of view I see the stance taken.
However, why then present this as an opportunity for the little guy. By design, your chances of getting reward are slim if you don't first put in. The little guy is clearly getting used and abused just like in the existing networks.
We are an audience only. Fooled to think we make the network. Am I reading this wrong or what. This video has shattered any optimism I had left.