As I responded to @furion's post the main reason in my opinion for promoting is to get more people to read your posts and develop a greater following. The profitability depends on lots of other factors that you can't really do anything about. However if one looks at it long term, then promotion may pay off by increasing the attention your posts get over a period of time. Hence your future posts may get that high SP attention even if your promoted one did not. One can think of it as an investment in your profile.
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@roelandp made the same comment above, and it's true, there are other factors at play and you profit in other ways. At the same time, we don't know that for sure. It's something we think or hope might be true. It's be a nice way to justify the loss.
Of course.