You'd be surprised. I had purchased BTC before (to play an online casino game), but it was still an extra set of things to learn to be able to use it to buy STEEM. I'm fairly technical, so it wasn't too bad - but I've tried to explain the process to many of my friends and a lot of them find it quite confusing. "Wait, you are telling me I need to use three different websites..."
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Yeah, it's definitely not a one stop shop for crypto sometimes. I can see why non-tech people stay away