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I thought the idea of adverts only appearing after 7 days was genius! Of all the content I consume on Steemit, probably less than 1% are posts older than 7 days. Likewise, I imagine less than 1% of Google visitors have Steemit accounts already. Win-Win!

That's true, I wouldn't mind searching for old content that would interest me if the search was better and knowing someone from this community would benefit.