It's so easy to make huge returns if you have any sort of insider info.
I mean what stops Weiss execs from secretly stocking up with Steem and then making the big announcement?
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The only thing stopping them would be their reputation. They have a very well established history and independence but I am sure its tempting to buy ahead of positive release. What's legality of that? It's likely Palm Beach Confidential buys before they put out a release.