There are many reasons to expect great results. For example, don't you think such a marketing approach:
- will stimulate people to invest their time to MUCH better content, including comments?
- stimulate tons of new users to register and to add value to the project knowing anyone can earn well from the start - just deliver the quality content?
Referring to TOP-30 posts/comments idea - this is super easy to implement, no risk at all. Referring to Affiliate Program - depends on where to get those 20% affiliate reward... but do we have any other idea how to skyrocket this project cheaper?
I know for sure - when a project does not have a huge marketing effort for daily promotion across all media channels, just do a non-greedy Affiliate Program. The more you share with affiliates the better - they will skyrocket your project. For example, IQoption - the largest trading website in the world - appeared from nowhere, became #1, billion dollars in turnover. Why? They were not greedy and offered 50% to their affiliates.