I think meetups with local steemians where they can bring their friends would be much more effective. Just focusing on the money earning will draw in a lot of scammers and little substance. It also sounds too good to be true. Events will be fun and let people know it’s a real thing and not a scam. It will also build community. You can also post pictures and videos and show the event on steemit for big Upvotes
It’s great that you are making an effort though.
Some good points there, especially surrounding the idea that not everyone is financially motivated. Targeting those who are first may be the low hanging fruit. Ultimately what you suggest will be required but for now, some other printouts targeting community may garner more exposure. Thanks for the suggestion!