Justin bought Steemit and it's community can be considered an valuable asset or hostile and unwanted problem. It's up to us which one we want to be.
I would not be any of these. The funny thing is the fact that Facebook view their users as "valuable assets". Literally. I would not be like a product to sell. Because on Facebook, you and your data are the products. But I would not be a "hostile and unwanted problem" either.