Steem is currently not supported by Coinbase. I would be happy, if Steem would be listed on Coinbase. I could buy Steem without buying Bitcoin (BTC) (or any other cryptocurrency) first. Similarly with selling. I could sell Steem without exchanging it to Bitcoin (BTC) (or any other cryptocurrency) first. Listing Steem on more exchanges would really help Steem.
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Yep, I think many are in that same boat. There are very few fiat on/off ramps for steem. There are none that I know of in the US currently. I imagine he will work to get steem listed on many Asian exchanges rather quickly.