@mattclarke, It's reflecting as some effective planning is going on for the Christmas and specially great to know that this is particularly Steem Christmas. Hopefully people will join in numbers because it's festival but at the same time in my opinion it's can be an effective Steem Collaboration. And that's why i am really enthusiastic towards Steem because in Steem Economy so many FESTS and Collaborations take place.
Wishing you an great day and stay blessed. 🙂