Matthew 12:35 The good man brings good things out of the good treasure of the heart; and the bad man, out of the bad treasure brings out bad things.
Proverbs 4:23 Keep your heart above all things stored up;
Because of it flows life.
If we focus on cleaning the internal, in having a heart that pleases God then we will reflect good fruits, the good fruits will bring as a consequence a good reputation in front of men ...