I do not have any project, but in I'm thinking of situation, where steemit will have some spaces for banners, where potential entities will put their advertisements. This places will be availible to buy for steem. In centralized platforms like facebook, or youtube the company is taking the biggest part of the profit, and the creators are earing almost nothing in compare to the overall income. Since Steem, Dtube, Dlive are decentralized platforms the income from ads could be distributed in better way- to creators, to empower the platform , and to those who watch the ads. Cutting a middle man in decentralized platforms can be revolutionary in internet marketing, and can bring huge amount of money to be redistrubuted amongs the people who use it. Of course, this will lead to crazy comercialization of Steemit, and could in time destroy the platform, because of the ppls abuse, but I think there are wise heads somewhere that can invent the balanced solution.
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I think you are describing this.
To some extent yes, as well as some ads space on every user page or on every article that can be used to advertise. Lets say you have made a well upvoted post that has many views, so you have created an exsposure for an ad. They could be on the left or right site of a site.