It is doing that already, and I agree with you a 100%, when I first heard about steemit, @ifioklee said that at @surpassinggoogle commented on one of his friends introductory post and I was like who is @surpassinggoogle he told me he was all shades of awesome, I had to find out for myself and indeed it has been great knowing him.
He has helped foster unity amongst steemians and I see the Steem Blockchain decentralising the offline in no time.