How to explain Steemit to a layperson, from my wife: "It's like Facebook, but it pays you." That's what we figured out together. Nothing more, nothing less. If they have more specific technical questions, elaborate from there. If you start out trying to explain it from a frame of reference that they're unfamiliar with, like the technical or crypto stuff, it's a lost cause. People just glaze over. I know Facebook is a four letter word around here, but it's the one social network that almost everyone is familiar with. Don't even use the word social network. Seriously, for non-technical people, it conjures up images that have nothing to do with online social networks, which induces anxiety. Saying "Facebook" conjures an image that tells the person, "I'm familiar with that. Okay, go on."
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That's exactly what I say to new people. Nothing less or more, unless they ask another question.
If steem forum focusses on growing steemit.com then first of all the startegy should based on a fragmented model where area specific teams cater specific area and spread word about basic understanding of it. I am from India and i discovered it accidently. The lack of a proper app is biggest hurdle to keep up with it. I searched google play store and found random app not sure which one is genuine.
Secondly at the heart of it lies curation and content and alot of stress should be given to it. Many minnow write awesome original content but it get burried under the weight of daily flood of blogs. The forum should have teams which hunt this content and promote it irrespective of reputation score and upvotes. Most of the time content does not get attention as it is been burried.
The desperation to seek attention will ultimately take a toll on creative intellect.
Steemit is based on curation which is rewarded, so plagarism check is necessary. a natural software should be there which does that check before posting. Steemit should build into a community with awesome content based on crypto.
It needs alot of marketing in India and the forum should focus on that. I hope my feedback helps us all.
The problem with saying that is that it doesn't actually necessarily pay you anything. That depends on if someone with enough Steem Power sees your contribution and values it.