It is a fun toy, but it is not a real holographic screen. With this screen, you can't see the object from a different angle by moving your head. It most likely uses a semi-transparent mirror to create an illusion of image projection in mid-air. There are other similar screens on the market, like Holho http://holhocollection.com/. Again, it's a fun toy, but do not expect too much from it ;)
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Thank you! Finally somebody else who points out the word "hologram" isn't synonymous with "3-D image".
I no longer feel so alone commenting on volumetic and lenticular products.