This is a great initiative. Distracted driving has become a real problem. I mean, we all know that using your mobile while driving increases the risk of getting into a car crash. But, sadly, a lot of us still use our mobiles while driving without thinking about it. So, an app that could potentially lessen, if not prevent, car crashes because of distracted driving can really help save a lot of lives.
My only issue with the app is that their Kickstarter page is a little lacking on information. Granted, it was only launched recently, but a little more information could go along way into getting more support for the product.