Damn! I love supporting recycling and other initiatives that help the environment (cause we need a healthy planet to live on). But getting paid to do the right thing makes things even better. I hope the creators will make decent money because these guys deserve that.
Recycling is also a great way to acquire material for the production without impacting the environment. I actually thing similar pay to recycle models will work well for tech devices since everyone is using so much of them and phones and tabs get obsolete pretty fast.