Nice hunt @truthsfinder!
This is an awesome and fun upgrade that will nicely show off your new and shiny bike and I am sure this will turn a lot of heads, especially at night.
It would be great at night as this would make the cyclist more visible to other traffic and pedestrians.
I could see this being used for advertisement on couriers bicycles as it is able to display colourful text and graphics in between the spokes on the wheels.
Whether you are using it for business or pleasure, I am sure this will be utilized in many ways and I think this will be seen in a lot of places.
@donkeysworld.
You have the best and the most sincere comment ever. Thank you buddy. :)