This product looks cool, neat, and slim. I think its something coffee or tea lovers would love.
I believe the people who would benefit from it the most are the people on the go.
I also like the product video. Although 2 minutes for it is quite long. I somehow got bored after the 1 minute mark. Videos should capture the watchers attention long enough for him/her to buy. I didn't get that excitement from the video.
Towards the end of the video, I saw that it's available in 110V and 220V. Something to consider depending on where you'll be using it for.