You do have a point but we are talking about Google Apps to your Android device which is also made by Google, how can you connect your account and save your progress without using your email? This is a bad move especially if your progress is saved by Google play.
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Well Google Store apps are not developed by Google. You meant Google Apps (google maps, google play etc.) I guess. If you ask how Yalp Store is working, they use a google account but its not yours so you dont get connected with the activities you made on google store. Hope I could explain clearly. @harlot