I like the idea. Sometimes simple is better. When I was using blogger like 5 years ago, some of my friends were just using it with most basic theme and does not care about customization and such. They were using it like dairy. This is without any theme and other things, suits better for that kind of purpose.
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I always waste hours and hours finding solid minimalist themes for my sites.
Granted, this one may be slightly too minimalist but for writing it's awesome. And with it being an open network it may see gorgeous reading apps too.