This looks awesome. Too often I have been up a creek without a beer (or a warm beer) this looks like a great piece of euqipment for those going kayaking, canoeing or tubing.
Pros:
- Never worry about warm drinks again as you float down the river
- doesn't cause much drag,
- Good for those super long trips, 24 hours worth of coolness
Cons:
- At the end of the day, $165 bones for a cooler is pricey.
Overall, if this bad boy was a bit cheaper I'd at it to my outdoor equipment collection in an instant. Good find