This can help grow business, as you say. @calprut
Make sure you are collecting useable data, and keep in mind,that IoT Customer feedback solutions are some of the easiest ways to collect the data you need to define and solve your customer problems. If you are not checking them out now, you can be sure that your competitors are!
In this sense, business is about execution and understanding that not every situation is perfect all the time!
For example: 80% of CEO’s believe they deliver a superior experience and only 8% of their customers agree [ Source: Bain & Company, 2005, ‘Closing the Delivery Gap’ ].
Twistar