Pros:
It allows you to share and search GIFs on the Internet.
Create animated GIFs from video files or YouTube links, GIF Maker.
Create animated GIFs from a series of images, Slideshow
It is a very powerful tool, at the moment of expressing itself; ideal to be used in accompaniments to texts.
Concepts and information are synthesized and this facilitates understanding and digestion.
Cons:
You will take more time to create a GIF than a fixed JPG image.
In mail campaigns, compatibility problems with Outlook will appear.