Recycling of plastic specially from oceans is a new trend and this is spreading speedily. I think if people from all over the world start doing this then very soon we will be plastic free world out side in the water and in the water as well. Various projects are being started from this plastic and this one is indeed a unique one : Waterproof shoes from recycled plastic. Great search.
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Yep many companies are now including the environment as part of there overall strategy which is brilliant. Some companies give back to certain charities and some like this recycled and re use.