This is actually nicely smart if you want to help those in need of water but don't have time or money you can go around your normal business on the web but instead by using the "Elliot for water" search engine if you happen to click on a sponsored result 60% of the profits go towards this project, and if your worried about the kind of results you get from using this search engine they shouldn't be bad as they are pulling their results from the bing search engine.
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