I don't know why it's Steem-Powered either. Maybe for usernames. I haven't really looked too much into the website, someone sent the link to it a week ago on a Discord chat. Maybe they charge by area size & that is by steem. I have no idea. But this is the link I got in the chat.
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It's steem powered because everything is paid for by steem. dlux takes 10% to pay the bills... hopefully less. There is a live stream of me making a game from boilerplate and we are still working on making better starter code for people. But as is once it's posted it's a lot like dlive, the content is content, the rewards and curation are steem.
Nice... Will have to look at these videos. I figured Steem was probably used to cover the cost to run it.