This is true capitalism at work. Bing is the second biggest search engine behind Google and many times I've found it to be better than Google (Then I discovered DuckDuckGo) So the search results themselves are going o be very good.
60% of the profits will contribute to buy Solwa Technologies, solar energy based products that purify dirty or polluted water through desalination. Only air is more needed and essential than water. Clean water is a basic human need.
I wish the project best of luck!