the reason it did was because in the early days of Steemit, it was a nerd sausage party. There were like 3 women on the platform: myself, @gardenlady, and a couple other women who don't even want to say that they are female. It was a male nerdgasm party, and when @guerrint made that first makeup tutorial, all the nerd-men went nuts. There were no makeup tutorials on Steemit, so it marked a turning point in possibly mainstream adoption around the corner. That's why.
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