I think you should come up with a minimum cost per user per term (1 day, 1 week) of advertising their content on your front page. I mean, for right now all I can say is I'll give you $10 for 1 week, and you would say 'hell no'. So, come up with a figure so that everyone can know up front what's required.
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Great Point. I will think hard about what kind of starting bids and or flat rates would be appropriate as the site grows.