They've seen too many scams ;) Once bitten twice shy for many people. It's a shame, but many people dismiss anything that they consider too good to be true. Hopefully they will be kicking themselves in a year or so...
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Good point, also I sense a slight phobia over the writing part. Miner types like the idea of income from passivity. Traders like bots and the such. Steemit requires some work, effort and thought. But not a lot of electricity... MINE WITH YOUR MIND Steemers :) hmmm...maybe I should register that domain name minewithyourmind.com